Marketing can be overwhelming sometimes, especially for mobile apps. There are so many channels, approaches, frameworks and ideas to work with. Usually, the trouble isn’t finding things to do, but prioritizing the right ones and transforming learnings into repeatable processes.

I support my clients in three core areas: POSITIONING their products and services, defining a marketing STRATEGY, and IMPLEMENTING it all in a structured way.

My site is named iterating growth after my guiding principle: it’s not about being perfect, it’s all about learning and getting better at what makes us grow.

Following a degree in journalism, I joined the mobile industry working at Fyber. Later, I held executive marketing roles for app startups Xyologic and conichi.

I love working with B2B companies as well as consumer-facing apps.
I’ve helped my clients successfully grow their publications (Phiture – Mobile Growth Stack), reinvent their positioning (Miri Growth), or build up paid content as a UA channel (IDAGIO).

In 2018, I became a mentor for marketing strategy and positioning at techstars METRO accelerator.