Marketing can be overwhelming sometimes, especially in mobile.
There are so many channels, approaches, frameworks and ideas to work with. Usually, the trouble isn’t finding things to do, but prioritizing the right ones and transforming learnings into repeatable processes.

This is where I support my clients in strategic, tactical, and operational marketing projects.

I picked the name iterating growth after one of my guiding principles*: it’s not about being perfect, it’s all about learning and getting better at what makes us grow.

Following a degree in journalism, I joined the mobile industry working at Fyber. Later, I held executive marketing roles for app startups Xyologic and conichi.

I love working with B2B companies as well as consumer-facing apps.
I’ve helped my clients successfully grow their publications (Mobile Growth Stack), reinvent their positioning (Miri Growth), or build up paid content as a UA channel (IDAGIO).

In 2018, I became a mentor for marketing strategy and positioning at techstars accelerator.


*It’s also a reference to Carol Dweck’s book and the concept of growth mindset which has influenced me a lot over the past years.