Where we are vs. where do we want to be?
How do we talk about our products?
How do we get there?
What do we do first?
Which channels are a fit?
How do make them work for us and optimize?
I define and prioritize specific goals with my clients and create an actionable plan that we can then implement together.
Some growth principles are universal, but every company’s challenges are unique. That’s why I plan specifically for my clients’ product, market, and context. In my experience, an individual growth strategy (vs. a generic one) can be a huge competitive advantage.
I take ownership and continuously find ways to deliver value, track progress, and implement learnings into my clients’ organizations. I make sure that individual projects are part of a sustainable growth strategy.