⇒ Positioning
Where we are vs. where we want to be?
How do we talk about our products?

⇒ Strategy
How do we get to where we want to be?
What do we do first?

⇒ Implementing
Which channels and messages are a fit?
How do we test them, make them work for us and optimize?


I define and prioritize specific goals with my clients and create an actionable plan that we can then implement together.

Some growth principles are universal, but every company’s challenges are unique. That’s why I plan specifically for my clients’ product, market, and context. An individual growth strategy for a product can be a huge competitive advantage.

I take ownership and continuously find ways to deliver value, track progress, and implement learnings into my clients’ organizations. I make sure that individual projects are part of a sustainable growth strategy.