I work on communication and marketing projects for mobile and tech companies:
|IDAGIO • idagio.com
Building up paid content promoted via Outbrain and Taboola as a new user acquisition channel for classical music streaming app IDAGIO. Over the course of 9 months, I developed the strategy, managed the channel, and onboarded the in-house content marketer. Additional projects included messaging for Facebook and Twitter campaigns in the DACH market, and setting up ASO processes.
|Phiture • phiture.com
From 2017-2018, I developed Mobile Growth Stack (mobilegrowthstack.com) into a leading mobile marketing resource. I was involved as an editor and project manager for the Advanced App Store Optimization book (asoebook.com). Furthermore, I worked on ASO for Phiture clients such as Lidl, Headspace, and Kayak.
“Regina’s strategic advice, feedback and creative input on thought-leader content and mobile frameworks were instrumental in turning Mobile Growth Stack into a leading publication for mobile experts.”
“As an editor, Regina shaped the content structure and format of the ASO book. Her valuable input and expertise helped to make the book into the leading resource for the ASO industry.”
|Miri Growth • mirigrowth.com
New strategic positioning for London-based mobile performance agency Miri.
“Regina has a great understanding of the market and really grasped our needs, and what differentiates us. Working with Regina resulted in the definition of a strong narrative and a core messaging that Miri Growth uses when communicating with their clients.”
|ROCKIT • rockitlaunched.com
Messaging and strategic editorial plan for SaaS product targeted at games industry.
“Regina’s work on our messaging provided ROCKIT with the ‘magic touch’ to raise awareness and create excitement about our SaaS product. Her strategic editorial plan became a key element in our marketing roadmap. I highly recommend working with her.”
|PlayFab • playfab.com
Editor for the PlayFab LiveOps bible, a 90 page guide to live operations. I conducted interviews with gaming experts that became a substantial part of the book.
|Neufund • neufund.org
Developed messaging and communication launch plan for blockchain based equity fundraising platform Neufund.